Why do so many companies find it so easy to come up with great ideas but struggle to see these strategies through to execution?

Success doesn’t necessarily come from breakthrough innovation but from flawless execution. A great strategy alone won’t win a game or abattle; the win comes from basic blocking and tackling.
Naveen Jain

I see many companies with a plethora of great ideas on how to improve its business however the company fails continually to deliver ideas through to operations. Projects often fail to take the strategic ideas and deliver a successful business benefits.

Strategies often lack good analysis, metrics and the details required to measure if the execution has been successful.

Time after time, I have reviewed business cases that lack good analysis required to manage outcomes through to operational delivery and successful benefits realisation. Over documented business cases of 70 pages containing duplicated information, which is obviously trying to justify the project. If the project is based on a strategy that does not stack up even after good analysis is applied, then choose another project rather than wasting company money on a poor idea.

A major factor in this failing from strategy to execution is good requirements traceability, all the way from the strategy to execution in everyday operations within business units. Implementing a requirements management plan and good traceability from the initial strategic planning right the way to delivering the new capability is the step in the right direction for success.

Use a service for benefits tracing & management and business case definition from a Business Analysts company to keep the strategy linked to execution.

Have you ever seen an organisation with great ideas but fail to execute into everyday operations?